Campus del Cambiamento (”Campus of Change”) is an online training school that promotes sustainable lifestyles. Its courses, with a high social impact, tell stories of change, resilient communities, and life alternatives.
The communication project was inspired by the energy and power of change of the school and its founders, to the values of authenticity and community. The result is an identity with a playful and dynamic tone of voice, with vibrant colors, fluid, and almost indefinite shapes, that convey a sense of steady change.
The research work and the design of the Campus communication are the results of a shared experience that involved more skills. Together with Letizia Grandis, we created the coordinated image, while with Loop Digital Agency and Rosa Verrone we took care of the development of promotional campaigns for the launch of the courses.