Horamedia is a food and wine project of Umbrian culture and tradition, which promotes the remnants of historical cuisine by revisiting them in a contemporary key.
To relaunch the business, we have created a visual identity that was able to emphasize the values of their cuisine and the culture of the surrounding area, with an international-scale communication approach for foreign tourists.
The umbrian landscape
The project is permeated by medieval culture. For the logo, we were inspired by Gothic calligraphy, while the color palette evokes both the tones of nature and those of artworks we find in local abbeys or monasteries. The result is a bright and saturated color palette, without shades or halftones to emphasize its expressive power.
Il risultato è una color palette luminosa e satura, senza sfumature e mezzitoni per enfatizzarne il potere espressivo.